By Inside México Original Print Publication: November, 2007
You know who President Felipe Calderon is, and also recognize his nemesis, Andrés Manuel López Obrador, from the tense 2006 presidential election. You know who Carlos Slim is and, if you live in Mexico, chances are you write him at least one check a month. You can read former President Vicente Fox's new book in English. Actress Salma Hayek just had a baby. You swooned when actor Gael Garcia Bernal (who is Mexican) played Che Guevara (who wasn't). But aren't you bored of seeing the same old names in the headlines?
That's why we decided to apply some fresh thought to the idea of the "top" list. We looked North and South, solicited input from editors, journalists and people "in the know" around Mexico, gathered a long list and went into the war room. We wanted interesting people who added dimension to our sense of what Mexico is and can be. It got heated, but in the end we came out with 25 amazing people, most of whom you've probably never heard of. Once we had the list we had to chase our busy subjects down. Our team went out to interview and research the nominees, and we got some of the most talented photographers around to take their portraits. The resulting group of 25 scientists, economists, journalists, chefs, artists, conservationists, entrepreneurs, producers, activists, philanthropists and athletes are presented here for your consideration.
Last summer, Sentido Común, a Mexican financial news website, broke the story that Carlos Slim had surpassed Bill Gates as the wealthiest person on the planet.
“Once a reporter, always a reporter,” says the site’s founder, Eduardo García, who was interviewed about Slim’s vast wealth by media outlets around the world.
When García graduated from the ITAM University (Mexico City) with a degree in economics, he felt that “Mexican journalists writing about the economy weren’t doing a good job.”
García applied for and won a Fulbright scholarship to study journalism at New York University. There, he fell in love with journalism and American-style reporting.
He returned to Mexico City and eventually was hired by Bloomberg News to open its Mexico City bureau.
"It was an incredible experience with lots of opportunities and professional growth. First they believed in me, a Mexican national, to set up everything in the country. Then, they made me chief of correspondents. I couldn’t have asked for more at the time," says García.
García proposed a Spanish-language version of Bloomberg News, feeling that the Mexican press still wasn’t doing the job. The idea was turned down, so he decided to call it quits after 10 years and become an entrepreneur.
He started Sentido Común as "an online financial newspaper that aims to provide business, financial and economic information that is necessary in order to make decisions."
“I never expected the project to be a walk in the park, but I certainly didn’t think it would be as difficult as it has been. I have never worked as hard in my life for so little. But I’m very satisfied I’m doing what I love doing. That is priceless.”
Now, executives and journalists who care about Mexico begin their day with a cuppa joe and García’s reporting.